Aysha Harun

Aysha Harun is an Ethiopian-Canadian beauty and lifestyle creator, born and raised in Toronto and based in Los Angeles. She started her YouTube channel in 2011 at sixteen and became one of the earliest Black Muslim hijab-wearing beauty creators on the platform; her channel now spans beauty, modest fashion, lifestyle, food and home content. ^{1 2}

She was born in Toronto to Ethiopian parents, began wearing hijab at about the age of twelve, and graduated in May 2017 with a degree in Business Administration and Marketing. Her channel's videos include family trips to Harar in Ethiopia and back to Toronto. ^{3 2}

She uploaded her first video on 5 July 2011, under her earlier channel name Aysha Abdul, motivated in part by the lack of Black Muslim creators in beauty media. In interview she has described how difficult it was, as a Black creator, to be noticed by brands, and how creators speaking out has changed the industry. She moved to Los Angeles in 2019, received support from the YouTube Black Voices fund in 2021, and has launched an apparel collection, Happy Looks Good On You. ^{1 3}